Alexander Group Communications
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Scott Bohnenkamp
Senior Director

Profile

Scott Bohnenkamp is at the forefront of focusing the business strategies of million dollar-plus organizations into firms that quickly grow to larger eight and nine-figure operations. His strategies entail the segmentation of markets, and becoming number one or number two in a category not already dominated by competitors.

Scott’s focus on market leadership became profitable while in college. When Scott wrote a letter to the publisher of “How to Win at PacMan,” a best-selling non-fiction book in 1981, he predicted how a new arcade game called Donkey Kong was revolutionizing the industry. He guessed that Donkey Kong would become the number one video game, and relayed that he was prepared to write, “How to Win at Donkey Kong.” He inked the deal, and the book grossed almost $1,000,000 selling a half million copies as it quickly jumped into nonfiction bestseller lists. The star of Donkey Kong, Mario, is now more recognizable to kids than Mickey Mouse.

As the lead weekday 6 & 10 TV news anchor for the ABC affiliate in Lubbock, Texas, his newscasts only gave airtime to those entities that had focused their positions into timely leadership categories. His newscast ratings skyrocketed to the top of the market, with revenues increasing as commercial rates rose.

His expertise in the public relations field became evident as he left the news industry to work for a Texas gubernatorial candidate. Analysts found that his news events garnered more than three times the coverage of the candidate’s numerous opponents, as he focused the candidate on one issue—crime—and then presented colorful TV commercials, direct mail programs and media events like “bustin’ rocks” to get the point across and win the party nomination without a two-person runoff.

Other political work included a stint as Press Secretary for the Texas House GOP. As an independent consultant, Scott designed strategies for Texas State Treasurer Kay Bailey Hutchison, eventually Senior Senator of Texas, and was the Executive Producer of the inauguration production of the future U.S. President, Texas Governor George W. Bush, and the late Lieutenant Governor Bob Bullock. Scott also gave former Presidential Press Secretary Scott McClellan his first job out of college where he taught the future public relations expert his first rule of communication: “Never do, say or write anything indefensible.”

In 1990, Scott took his campaign marketing and focusing strategies to the corporate world with huge success. Examples include Database Consultants, a $6 million company, which was focused into specializing on one particular database with “Oracle Vision,” in 1993. The company became one of the fastest growing companies in Dallas. It set a marketing standard for Oracle Corporation outsourcing, becoming the largest operator of Oracle Approved Education Centers, Oracle’s largest Oracle-only consulting firm, and one of the leading Oracle Authorized Resellers. The company was renamed ThinkSpark in 2000, and was acquired by the publicly held Axtive Corporation in May, 2003.

Kitty Hawk, an $18 million company was focused in 1991 as the “nation’s largest on-demand air charter company,” and in just two years, the CEO was one of five featured in the national Entrepreneur of the Year program. Before Scott resigned in 1999, the company that coined the phrase “Kitty Hawk it” surpassed the $1 billion mark and became the largest non-integrated air freight company in the world, operating more Boeing 727 air freighters than any other corporation.

A strong advocate of quality education for a better society, Scott helped focus CEO AMERICA into the largest private voucher program in the country when he helped kick off the organization with $2 million in seed money. Today, the organization, now merged into the American Federation for Children Growth Fund, has raised tens of millions of dollars to assist children in attending the schools of their choice.

Scott’s Communication Department focused its efforts on Florida at the turn of the century, where his Floridians for School Choice nonprofit educational foundation FloridaChild and its political action committee helped build one of the leading government-supported school choice programs. In January, 2007, Scott completed a prototype educational assistance program called MyAmericanChild, where a parent from anywhere in all 50 states plus the District of Columbia could easily find the specific government-funded school choice programs available to his or her children.

Scott joined forces with the late 30-year veteran builder Hugh Perry (9.17.1941-11.29.2013) of the Hugh Perry Builders Corporation in March, 2007, to build a craftsman-led residential construction company, specializing in high-end equestrian ranch properties in the Texas Hill Country. Projects entailed building an equestrian center with a one-of-a-kind guest house above the horse stalls, and a separate main house built to strict architectural and structural standards. The corporation also created and managed a home automation lighting system company called Automation Galore. The INSTEON system’s simplicity, quality, reliability and affordability made any other lighting system outdated, too expensive or both.

As one of Scott’s latest endeavors, he manages Strategy Waste Cost Reduction, Inc., an Ontario-based company that performs required Ontario Ministry of the Environment, Conservation and Parks waste audits, as Chief Operating Officer. The company, positioned as Ontario Waste Audits, with its zero waste icon, Zed the Zebra, helps clients reduce their waste by diverting recyclables into purchasable revenue streams, and changing organic waste into valuable compost rather than costly garbage. The company is diligently working with government officials to help design zero waste plans.

Scott has been dividing time between the Capital of Canada, Ottawa, where his wife, Carol has lived since childhood; the Capital of Texas, Austin, where his 17-year old son lives; and his boyhood Missouri home near the St. Francois Mountains of the Ozarks. He is a graduate of University of Colorado with B.A.s in Radio, TV & Film, and Communication Theory. Scott completed his M.A. work at Southern Illinois University at Carbondale in Communication Theory.

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